The incumbent will direct their specialists in developing and implementing territory business plans for maximizing net sales of BIPI and co-promoted diabetes products that align with direction from BIPI commercial leadership and with BIPI guidelines, policies, and directives. I am looking forward to attending next year’s show which is planned for the same venue – April 22 to 24, 2013.The PCP/Endo Business Manager is responsible for the management of his/her assigned specialists and for business development with a select group of key external experts and accounts. Further, he was the only speaker I observed stepping off the stage to walk among attendees as he spoke. Charan was the only speaker who actively engaged the audience by asking questions throughout his talk. Charan explained his reason for going old school saying, “To be innovative does not mean you have to use the latest gadget.” I found his presentation to be innovative and different than the others I attended – not simply because of the gadget he selected. Ram Charan, author of The Game Changer, gave a talk on innovation using just three hand drawn slides placed on an overhead projector. Another expert in innovation at this show, Dr. This is why I tried to introduce as many people as I could to one of Life Science Leader’s newest editorial advisory board members, Bernard Munos, founder of InnoThink Center for Research in Biomedical Innovation and an expert in pharmaceutical innovation. Everyone talked about the importance of accelerating drug discovery while reducing costs and the importance of being innovative. This was followed by Peter Mueller, Ph.D, chief science office and EVP, global R&D, Vertex Pharmaceuticals (NASDAQ: VRTX), who described how patients and families feel when being diagnosed with a disease, referencing Jerry Mayfield as an example ( for more information go to Mueller then invited Emily Schaller, founder of Rock CF Foundation (to share her personal experience of living with cystic fibrosis (CF) and her decision to participate in a clinical trial for an experimental CF treatment.Ĭonsistent Themes: Strategic Partnering, InnovationĪs I walked the event floor, I had the opportunity to interact with vendors and sponsors (Chiltern, ICON, J&J, KPS, Parexel, PRA, Purdue, Sentrx, Transperfect, UBC, Y-Prime). Both discussed the importance of patient participation in clinical trials for future drug development. ![]() The conference for me officially started on Monday with great keynotes from Deirdre Bevard, VP development operations, Endo Pharmaceuticals (NASDAQ: ENDP) and Gareth Morgan, head global portfolio management, Shionogi (4507: Tokyo). She, like many dual-career couples with children, finds it difficult to give up any part of a weekend to attend conferences. Rosenfeld, on-the-other-hand, would like to see the forum built into the main conference, as in not being held on a Sunday. She felt that much of the focus was on life/work balance for those juggling career and family, and this might not apply to everyone given their current career and life stage. According to Chambers, she would like to see the addition of a roundtable discussion format with each roundtable having different subject matter. However, she and colleague, Cheryl Appel Rosenfeld, did have some suggestions for making it better for next year. Joan Chambers, chief operations officer with CenterWatch, told me she enjoyed the networking opportunities at the forum. She related to me that about 80 women not only attended, but were actively engaged. Mary Rose Keller, VP clinical operations, Sangart, told me she expected the event to be lightly attended as this was its first year. The consensus – the forum exceeded their expectations. As I was unable to attend this part of the conference I sought insight from those who did. It kicked off on Sunday with a Women’s Clinical Leadership Forum. The annual Partnerships in Clinical Trials event took place March 4 to 7 in Orlando, FL. ![]() By Rob Wright, Chief Editor, Life Science Leader
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